Shockingly, one in 130 women in the Commonwealth are caught in the cycle of modern-day slavery. In tandem with Walk Free, we knew we needed to act. To grab the attention of social media doomscrollers, we hid crucial messaging within easily-recognisable social media tropes with a twist.

After winning a highly competitive pitch, we made these three films, from end-to-end concepting and publication, in six short weeks. The films debuted at the 2020 UN Conference for the International Day of the Girl Child.