Suncorp
Team Girls Talk — 2021

Despite the physical, mental and emotional benefits, Aussie girls are dropping out of team sport at alarming rates — especially after the pandemic. To get girls back to sport, we needed to refresh our approach with Suncorp’s long-term Team Girls campaign.

We created the Team Girls Talk content series, where we spoke to four professional athletes about topics like body image, racism, mental illness and difference in ability, as well as everyday obstacles that keep girls out of the game.

Agency: Leo Burnett
My Role: Co-Director / Copywriter

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