Black Dog Institute
Mullets for Mental Health — 2022

We worked closely with Black Dog Institute to create a suite of video and photography assets to support one of their biggest annual fundraising event — Mullets for Mental Health.

Full of cheek and levity, these spots shine a light on how a simple haircut can help create real change for Australians living with
mental illness. It made waves too, the campaign helped Black Dog Institute raise over $2M!

Agency: Chisel
My Role: Creative Director / Copywriter

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Sydney Cultural Institutions (2022)

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